Client MassDevelopment
Location Chicopee, MA
Tags Visioning Planning Public Space
Status Ongoing

As part of our ongoing work with MassDevelopment’s Transformative Development Initiative, OverUnder has been working with the City of Chicopee to reconfigure the perception of its downtown. This effort has included a sustained public engagement process (both before and during the pandemic) in a variety of settings (in-person and virtual, large groups and individuals). Paired with social, economic, and physical research and analysis, it has allowed us to develop an understanding of the local business needs and the community who rely on them. As a result, we have designed a new graphic identity for the Center (including a logo, banners, and signposts); created a series of walking trails through the downtown (and an app to help navigate them); designed temporary socially-distanced public spaces; and assisted business owners to reconfigure their signage, shop fronts, and interiors.

  • Chicopee Center Visioning Plan
  • Resident survey
  • Chicopee Center Visioning Plan
  • Center Park
  • Chicopee Center Visioning Plan
  • Library Plaza Market
  • Chicopee Center Visioning Plan
  • Chicopee Center Visioning Plan