Client Experience Shelburne
Location Shelburne, VT
Tags Brand Identity
Status Complete

OverUnder, in collaboration with Libretto, crafted a brand identity and positioning guide for Experience Shelburne to communicate their mission of sustainable and collaborative economic development for the Vermont town. The effort had to resonate with existing residents, speak to future residents, attract potential visitors, and inform prospective businesses. OverUnder developed a visual identity and comprehensive brand toolkit that included promotional videos, website, and merchandise to help reach these various audiences.

  • Experience Shelburne
    • The brand takes its cues from Shelburne's surroundings, echoing the layering of the rolling farmland, Lake Champlain, the distant mountain ranges, and the expansive sky. Its verticality reads as a window or portal, communicating Experience Shelburne's commitment to openness, discovery, and welcoming
  • Experience Shelburne
    • Monochromatic version of logo mark
  • Experience Shelburne
    • The logo mark is dynamic, with alternate color schemes reflecting temporal and seasonal changes
  • Experience Shelburne
    • Alternate marks can be used for applications such as postcards
  • Experience Shelburne
    • A series of promotional videos were produced to target key audiences, including prospective businesses
  • Experience Shelburne
  • Experience Shelburne
  • Experience Shelburne
  • Experience Shelburne
  • Experience Shelburne