The Breakers
The Breakers
Newport Mansions needed wayfinding on the grounds of their flagship Breakers property to support their latest landscape renovations, further positioning the mansion as an international destination.
Approached as a contemporary take on the Gilded Age mansion interior, bronze and gold signs nestle quietly among the landscape to encourage exploration and to make key destinations easier to locate, easing pressure on staff and contributing to a refined (but friendly) experience. OverUnder also deployed large entry signs at other significant Newport Mansions properties.
Newport Mansions needed wayfinding on the grounds of their flagship Breakers property to support their latest landscape renovations, further positioning the mansion as an international destination.
Approached as a contemporary take on the Gilded Age mansion interior, bronze and gold signs nestle quietly among the landscape to encourage exploration and to make key destinations easier to locate, easing pressure on staff and contributing to a refined (but friendly) experience. OverUnder also deployed large entry signs at other significant Newport Mansions properties.
Newport Mansions needed wayfinding on the grounds of their flagship Breakers property to support their latest landscape renovations, further positioning the mansion as an international destination.
Approached as a contemporary take on the Gilded Age mansion interior, bronze and gold signs nestle quietly among the landscape to encourage exploration and to make key destinations easier to locate, easing pressure on staff and contributing to a refined (but friendly) experience. OverUnder also deployed large entry signs at other significant Newport Mansions properties.
Client
Newport Mansions
Location
Newport, RI
Collaborators
DCL (Fabrication)
Awards
Drawing on the history of using acorns to represent the Vanderbilt family, every sign in the family is lined with a gold band containing this motif.
Drawing on the history of using acorns to represent the Vanderbilt family, every sign in the family is lined with a gold band containing this motif.
The Vanderbilt family motto
The Vanderbilt family motto
An orientation map at the main entry provides the context for your visit
An orientation map at the main entry provides the context for your visit
Mapping likely paths of travel and significant decision points assured proper sign placement. And rigorous testing of messaging content foregrounded the user experience.
Mapping likely paths of travel and significant decision points assured proper sign placement. And rigorous testing of messaging content foregrounded the user experience.
Laurentian Green granite was deployed at the bases to emerge seamlessly from the matching pavers.
Laurentian Green granite was deployed at the bases to emerge seamlessly from the matching pavers.
