Peabody Essex Museum
Peabody Essex Museum
OverUnder is part of the Annum-led team that completed the Peabody Essex Museum’s campus assessment for their Salem and Rowley campus. As part of the overall effort to think of PEM-owned properties in a more cohesive manner, OverUnder was tasked with the urban design, wayfinding and signage, and the study of the historic properties. As a result, OU was able to think holistically about the entire campus in its three sub districts: the main campus in downtown Salem, the registered landmarks in the nearby McIntire Historic District, and the Phillips Library and Hawkes Collection Storage in Rowley. By reprogramming the historic properties, reconcieving the space between buildings, and providing a new signage system inside and out, the plan offers the institution a consolidated way forward that enhances its visibility, encourages greater walkability, and makes PEM an even better partner within the city and its communities. As a first next step, OverUnder helped PEM prepare an Institutional Master Plan that was accepted by the City in early 2026.
OverUnder is part of the Annum-led team that completed the Peabody Essex Museum’s campus assessment for their Salem and Rowley campus. As part of the overall effort to think of PEM-owned properties in a more cohesive manner, OverUnder was tasked with the urban design, wayfinding and signage, and the study of the historic properties. As a result, OU was able to think holistically about the entire campus in its three sub districts: the main campus in downtown Salem, the registered landmarks in the nearby McIntire Historic District, and the Phillips Library and Hawkes Collection Storage in Rowley. By reprogramming the historic properties, reconcieving the space between buildings, and providing a new signage system inside and out, the plan offers the institution a consolidated way forward that enhances its visibility, encourages greater walkability, and makes PEM an even better partner within the city and its communities. As a first next step, OverUnder helped PEM prepare an Institutional Master Plan that was accepted by the City in early 2026.
OverUnder is part of the Annum-led team that completed the Peabody Essex Museum’s campus assessment for their Salem and Rowley campus. As part of the overall effort to think of PEM-owned properties in a more cohesive manner, OverUnder was tasked with the urban design, wayfinding and signage, and the study of the historic properties. As a result, OU was able to think holistically about the entire campus in its three sub districts: the main campus in downtown Salem, the registered landmarks in the nearby McIntire Historic District, and the Phillips Library and Hawkes Collection Storage in Rowley. By reprogramming the historic properties, reconcieving the space between buildings, and providing a new signage system inside and out, the plan offers the institution a consolidated way forward that enhances its visibility, encourages greater walkability, and makes PEM an even better partner within the city and its communities. As a first next step, OverUnder helped PEM prepare an Institutional Master Plan that was accepted by the City in early 2026.
Client
Peabody Essex Museum
Location
Salem, MA
Collaborators
Annum Architects (Project Lead), OverUnder (Historic, Urban, Graphic Design), Elevativ (Cultural Planner, Market & Economic Insights)
Awards
