MASS MoCA
MASS MoCA
MASS MoCA is the largest contemporary art museum in the United States, housed on a vast seventeen-acre industrial campus. Commissioned by the museum’s leadership, OverUnder developed a series of graphic elements that help the public navigate a complex, memorable place.
The project extends an already strong brand with new guides, customized typography, and a series of totems crafted out of two-inch-thick steel that remained from an earlier art installation. These panels create a strong identity that parallels the institution’s merging of artworks with its industrial past.
MASS MoCA is the largest contemporary art museum in the United States, housed on a vast seventeen-acre industrial campus. Commissioned by the museum’s leadership, OverUnder developed a series of graphic elements that help the public navigate a complex, memorable place.
The project extends an already strong brand with new guides, customized typography, and a series of totems crafted out of two-inch-thick steel that remained from an earlier art installation. These panels create a strong identity that parallels the institution’s merging of artworks with its industrial past.
MASS MoCA is the largest contemporary art museum in the United States, housed on a vast seventeen-acre industrial campus. Commissioned by the museum’s leadership, OverUnder developed a series of graphic elements that help the public navigate a complex, memorable place.
The project extends an already strong brand with new guides, customized typography, and a series of totems crafted out of two-inch-thick steel that remained from an earlier art installation. These panels create a strong identity that parallels the institution’s merging of artworks with its industrial past.
Client
MASS MoCA
Location
North Adams, Massachusetts
Collaborators
DCL (Fabrication), Autodesk Build Space (Fabrication), OUTSIDE Gallery (Concrete Model)
Awards
2018 SEGD Finalist
