Experience Shelburne
Experience Shelburne
OverUnder, in collaboration with Libretto, crafted a brand identity and positioning guide for Experience Shelburne to communicate their mission of sustainable and collaborative economic development for the Vermont town. The effort had to resonate with existing residents, speak to future residents, attract potential visitors, and inform prospective businesses. OverUnder developed a visual identity and comprehensive brand toolkit that included promotional videos, website, and merchandise to help reach these various audiences.
OverUnder, in collaboration with Libretto, crafted a brand identity and positioning guide for Experience Shelburne to communicate their mission of sustainable and collaborative economic development for the Vermont town. The effort had to resonate with existing residents, speak to future residents, attract potential visitors, and inform prospective businesses. OverUnder developed a visual identity and comprehensive brand toolkit that included promotional videos, website, and merchandise to help reach these various audiences.
OverUnder, in collaboration with Libretto, crafted a brand identity and positioning guide for Experience Shelburne to communicate their mission of sustainable and collaborative economic development for the Vermont town. The effort had to resonate with existing residents, speak to future residents, attract potential visitors, and inform prospective businesses. OverUnder developed a visual identity and comprehensive brand toolkit that included promotional videos, website, and merchandise to help reach these various audiences.
Client
Experience Shelburne
Location
Shelburne, Vermont
Collaborators
Libretto (Brand Positioning)
Awards
The brand takes its cues from Shelburne's surroundings, echoing the layering of the rolling farmland, Lake Champlain, the distant mountain ranges, and the expansive sky. Its verticality reads as a window or portal, communicating Experience Shelburne's commitment to openness, discovery, and welcoming
The brand takes its cues from Shelburne's surroundings, echoing the layering of the rolling farmland, Lake Champlain, the distant mountain ranges, and the expansive sky. Its verticality reads as a window or portal, communicating Experience Shelburne's commitment to openness, discovery, and welcoming
Monochromatic version of logo mark
Monochromatic version of logo mark
The logo mark is dynamic, with alternate color schemes reflecting temporal and seasonal changes
The logo mark is dynamic, with alternate color schemes reflecting temporal and seasonal changes
Alternate marks can be used for applications such as postcards
Alternate marks can be used for applications such as postcards
A series of promotional videos were produced to target key audiences, including prospective businesses
A series of promotional videos were produced to target key audiences, including prospective businesses
