Experience Shelburne

Experience Shelburne

OverUnder, in collaboration with Libretto, crafted a brand identity and positioning guide for Experience Shelburne to communicate their mission of sustainable and collaborative economic development for the Vermont town. The effort had to resonate with existing residents, speak to future residents, attract potential visitors, and inform prospective businesses. OverUnder developed a visual identity and comprehensive brand toolkit that included promotional videos, website, and merchandise to help reach these various audiences.

OverUnder, in collaboration with Libretto, crafted a brand identity and positioning guide for Experience Shelburne to communicate their mission of sustainable and collaborative economic development for the Vermont town. The effort had to resonate with existing residents, speak to future residents, attract potential visitors, and inform prospective businesses. OverUnder developed a visual identity and comprehensive brand toolkit that included promotional videos, website, and merchandise to help reach these various audiences.

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Client
Experience Shelburne
Location
Shelburne, Vermont
Collaborators
Libretto (Brand Positioning)
Tags
Brand Identity
Civic

The brand takes its cues from Shelburne's surroundings, echoing the layering of the rolling farmland, Lake Champlain, the distant mountain ranges, and the expansive sky. Its verticality reads as a window or portal, communicating Experience Shelburne's commitment to openness, discovery, and welcoming

Monochromatic version of logo mark

The logo mark is dynamic, with alternate color schemes reflecting temporal and seasonal changes

Alternate marks can be used for applications such as postcards

A series of promotional videos were produced to target key audiences, including prospective businesses

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46 Waltham Street
Courtyard One
Boston, Massachusetts 02118
(T) +1 617 426 4466


We run a gallery out of our South End space called pinkcomma.
We're not currently hiring, but feel free to upload a CV here for future consideration.
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© 2026
OverUnder
46 Waltham Street
Courtyard One
Boston, Massachusetts 02118
(T) +1 617 426 4466


We run a gallery out of our South End space called pinkcomma.
Email, Instagram, LinkedIn, Mailing List
© 2026