|Client||Metropolitan Area Planning Council (MAPC)|
|Tags||Brand Identity Information Design|
The Metropolitan Area Planning Council (MAPC) is proposing a 1,400-mile connected network of trails and greenways within the Boston region. MAPC needed a name for this network, conceptual signage design, and printed collateral for informing elected officials and the Massachusetts public in general.
The name LandLine was derived from a nostalgia for less technologically-dominant times. We wanted to revive a nearly obsolete term and re-contextualize it for a new generation. The hope is to evolve the word beyond simply being outdated, while maintaining its generally positive connotations of stability and human connection.
Find more information about the LandLine network here.