The Town of Lunenburg is both a rural community and a bedroom suburb to the nearby cities of Leominster and Fitchburg. The relative affordability of its housing stock has led to a rapid increase in the Town’s population the past decade, putting pressure on both its ability to provide services and the agrarian landscape for which it is known. 

OverUnder lead a team seeking to address these pressure points with creative solutions that assist the community in successfully meeting change. This required a robust community engagement effort which included an online interactive portal, in-person meetings of various sizes (from large public meetings to smaller focus groups), as well as participation in town events (e.g. homecoming, farmer’s markets, festivals, etc).