Client Metropolitan Area Planning Council (MAPC)
Location Boston, Massachusetts
Scope Print Materials Layout Identity
Status Completed 2018

The Metropolitan Area Planning Council (MAPC) is proposing a 1,400-mile connected network of trails and greenways within the Boston region. MAPC needed a name for this network, in addition to signage design and printed collateral meant to inform both elected officials and the Massachusetts public in general.

The name LandLine was derived from a nostalgia of less technologically dominant times. We wanted to revive a mostly obsolete term and re-contextualize it for a younger generation. The hope is to evolve the word beyond simply being 'old-fashioned', while continuing the positive connotations of stability and human connection.

  • LandLine
  • A survey was given to key stakeholders to ascertain the goals and core audience of the brand
  • LandLine
  • Brainstorming names
  • LandLine
  • LandLine
  • LandLine
  • LandLine
  • LandLine
  • LandLine
  • LandLine