Client Wentworth Institute of Technology
Location Boston, Massachusetts
Scope Communications Layout Print Materials Identity

Commissioned to overhaul Wentworth's admissions material, OverUnder was charged with remaking the institute's image. The resulting graphics program abstracts Wentworth's existing colors and crest to form a recognizable, yet fresher and bolder identity. Production initially included more than fifteen pieces, ranging from posters, invitations, bookmarks, and banners to departmental brochures, applications forms, and general profile books.

The project also involved providing photography, editorial content development, and printing oversight. During the campaign's first year, submitted applications rose 50 percent. In the subsequent year, admissions rose an additional 19 percent. The team has since designed more than thirty pieces, has rebranded the entire line of admissions materials a second time in 2011, and has continually reworked the brochures annually. The Wentworth graphics campaign was awarded Print Magazine’s 2012 Regional Design Annual.

  • Wentworth Institute of Technology
  • Wentworth Institute of Technology
  • Wentworth Institute of Technology
  • Wentworth Institute of Technology
  • Wentworth Institute of Technology
  • Wentworth Institute of Technology
  • Wentworth Institute of Technology
  • Wentworth Institute of Technology
  • Wentworth Institute of Technology
  • Wentworth Institute of Technology
  • Wentworth Institute of Technology
  • Wentworth Institute of Technology